A Social BI system makes it possible to perform OLAP analyses on unstructured or semi-unstructured data, an option not provided by any BI tool currently available on the market. Thanks to the platform, the flow of information from the web may be integrated with the company's internal proprietary data, allowing more information to be extracted, through exploitation of the informational potential encapsulated in social-origin Big Data. The demonstrator is based on the use of a semantic engine for lexico-syntactic-semantic text analysis (unstructured information).
In the marketing realm, a Social BI system is able to gather and analyse the opinions expressed on a product, an advertising campaign or any other company aspect, and aid in assessing the economic return produced by a certain investment - hence also aid in planning future investments. From the point of view of product development, understanding how it is perceived by one's clientèle, the criticism and most appreciated aspects provides a priceless competitive advantage
Implementation of a Web Monitoring and unstructured data analysis system to monitor the return on investments in marketing campaigns
Our demonstrator arises from the many years of experience of CIRI-ICT in the field of Data Warehousing, Business Intelligence and technological transfer and experimentation activity in applying these new tools in new emerging markets