Visual search is spreading worldwide, with software solutions and apps connected to big data and to the web. The new applications developed are especially innovative from the point of view of visual recognition. In particular they support quick learning, even providing few examples in specific domains (museum data, industrial data, catalogues etc). The image description has been devised to be calculated efficiently on the mobile device, to be compact and to be transmitted to the remote server minimising data traffic and latency, and to afford efficient search within a specific database.
This novel approach allows quick and intuitive access to information regarding places or objects of interest, avoiding to manually enter textual search criteria. The place of interest could be a shop or a restaurant proposing offers to the app user, an exhibition or a museum providing easy access to detailed items information, or a commercial product for new retail strategies.
Automatic shop recognition.
The purpose is to automatically recognise the shop one is standing in front of, simply by framing the window with one's smartphone even without any GPS sensors or other location tracking. The user may therefore quickly and intuitively access information on the shop, and use any offers the shopkeepers have made available to the app's users. Working prototypes of retail applications, both client and server side. Development on mobile platform and dedicated systems (glasses with video cameras).
24Media srl Enzo Ferrari's Birth House Museum
The results obtained from the software point of view have been presented at various international conferences. The software solution won the international ImageCLEF 2013 contest as best accuracy of visual concepts. The prototypes have been tested in museum and retail settings.